The modern masculinity of Brad Pitt differ from the traditional/old one of the 'Marlboro Man', who looks like a hard-working man, while Pitt is much more attractive because, apart from being good looking, he has a new fashion style: he's a cool man that, for example, in the 1990 advertisement that made him famous, he takes photos and taunts of a kind of 'Marlboro Man' while he hangs out with a beautiful woman.
This is also seen in the 'Seven' scene, with 'Somerset' (Morgan Freeman) visiting Pitt's house, and playing the roll of the 'Marlboro Man', due to that he has a gun, he's alone when talking, etc..
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